Category Archives: Marketing

#ThenCameDarkness One Year Later

Then Came Darkness Front Cover

It’s hard to believe it’s been a whole year since I released my historical thriller, Then Came Darkness. I dove back into self-publishing not only because I thought this was a novel worth sharing with others, but also because I desired to test the waters again, a long twelve years after the release of my last novel, The Thief Maker. I had nothing to lose thanks to the democratization of self-publishing—literally anyone can do it now…for free…through Amazon KDP, which is both a blessing and curse.

Overall I’ve been pleased with the reception. One always hopes for more (more reviews, more sales), but I can’t complain when some readers and reviewers clearly “get it” and the audience organically grows little by little.

Here are some of my favorite reviewer quotes from the first year:

  • “The catharsis of emotional writing in this book was incredible…I laughed. I cried. I had to take breaks because some scenes tore me to pieces. It’s dark, gritty, and I love it.” – Lo Potter Writes
  • “A page-turner with a dark slant, morally gray characters who were flawed yet likable, realistic and multi-faceted with certain twists I didn’t see coming.” – Jenna Moquin, author 
  • “Tense and brooding…like (The) Grapes of Wrath, only creepier and with a lot more murder…a delightfully dark read.” – Margaret Adelle, booktuber
  • “Historical fiction at its finest. D. H. Schleicher is a master with words…I found myself holding my breath several times.” – Gina Rae Mitchell, book blogger
  • “Gritty, Real, Fiction…Schleicher thrusts readers deep into the early part of the twentieth century, with real people living real lives and experiencing a thrilling, suspenseful tale….the rising conflict and relationships between characters reminded me of one of the classics I read in high school, but this time, I was reading it for pleasure!” – C. D. Tavenor, author and co-founder of Two Doctors Media

In the hopes this might help others considering self-publishing, here are some lessons I learned over the course of this year.

  1. ARC’s are Our Friends – When I release my short story collection next year, I want to send out Advanced Review Copies prior to the soft-launch. The first reviews are always hard to come by, and it took me awhile to find the right audience and support for Then Came Darkness. Doing the leg-work in advance and finding a select group of book bloggers and fellow writers already familiar with or open to my work to send ARC’s will hopefully get the buzz building quicker next time.
  2. The #WritingCommunity is Great, But is There an Echo in Here? In Here? – The #WritingCommunity on Twitter is what you make of it, and it can be wonderful. Through this ever-expanding community on Twitter, I found my “people”—the book bloggers and fellow writers who wanted to read my work and who were genuinely supportive. I also discovered some great indie writers whose work I immensely enjoyed and I would not have found otherwise. But be warned, it can be overwhelming at first, and yes, a large portion of the community is locked into a bizarre “let’s get the biggest number of followers and retweets we can” mentality that leads to a very loud echo chamber. Be selective and strategic and look for those genuine connections—the good people are out there. It was also hard for me as most writers were pushing genres I don’t write or typically read: romance, erotica, sci-fi, fantasy, YA. But I eventually found those doing literary fiction, historical fiction, thrillers, suspense, and noir. You can also find a bevy of professional service providers (book cover designers, editors, etc…) and indie literary magazines (I found a home for three short stories), but just be careful and do your research to make sure they are legit.
  3. I’d Never Join a Club that Would Have Me as a Member! – If you join the #WritingCommunity, you’ll likely find all kinds of #IndieAuthor groups and networks who (some for free, and some for a small membership fee) will make you an author page on their site and blast tweets of your work to thousands of followers. While most of these are well-intentioned and are truly trying to provide a book promotion service to indie authors, the majority of their followers seem to be other indie authors…not readers…and thus its becomes a social media screaming match where books are constantly on blast to a bottomless echo chamber. There is also no filtering of the good stuff vs. the bad stuff and very little audience segmentation. It’s a maddening free-for-all. For me, I found these quickly to be a waste of energy (and sometimes…money). 
  4. It’s a Racket, I Tellz Ya! – Contests are a numbers games you likely can’t win. With The Thief Maker I had some luck with contests, garnering honorable mentions in a few. I thought I could rinse and repeat with Then Came Darkness, and though I was able to score an Official Selection in the Suspense/Thriller category for the 2019 New Apple Summer E-book Awards, a lot has changed in twelve years and there are more contests and more independent and self-published writers entering them than ever before. Most have some kind of entry fee, and some pay handsome cash awards and/or provide free marketing. There are others out there in the community far more well-versed than I am about which ones are legit and which are scams. All I know is the odds of winning, even if you have a great book on your hands and the contest is legit, are slim. It’s a simple numbers game, and the odds are not in your favor. I’m likely not going to waste my time or money on contests the next go around. It would be better spent on very targeted marketing.
  5. Treat Your Neighbors Well – If you know what you are doing, some controllable spending on very targeted digital marketing (FB ads, Amazon ads, targeted e-mail lists) can work if you keep realistic goals (we’re talking small incremental sales, folks)…but the best way to build buzz and find readers is to pound the pavements. For me, this was the digital pavements of social media (through real engagement and not just “buy link” blasts, which are okay if solicited), and the physical pavements of my neighborhood which is blessed with a plethora of #LittleFreeLibraries. I’ve dropped many personalized signed copies into these neighborhood nooks of knowledge and entertainment, and many I have had to restock. The one at the end of my street has been restocked half a dozen times. Which means when my family and I stroll downtown or around the neighborhood, there could be a passerby who has read my book, enjoyed it, and I would never know it. And that’s the greatest feeling in the world for a writer.

Buy the paperback from Amazon.com for $11.99.

Download a copy to your Kindle for $4.99, or always free with Kindle Unlimited.

Ask your local indie bookstore to stock their shelves through Indiebound.

Keep up with all the latests news, read excerpts, and get a behind the scenes glimpse of what inspired me to write it at the official website:

ThenCameDarkness.Com

Written by D. H. Schleicher

The Cathedral of Space and Brand Survival in Interstellar

Interstellar 3

Christopher Nolan might not be the incomparable artiste that Paul Thomas Anderson has become, the lyrical poet that Terrence Malick succeeds at being, or the rabble-rousers that the sicko David Fincher and the pop pastiche-aholic Quentin Tarantino are…but damn it, he’s the best Brand there is in Hollywood.  You know what you are getting every time you see a Christopher Nolan film, and unlike, say a Michael Bay, you should be ecstatic you’re getting it.  He’s going to entertain you and make you think while conjuring his own impossible cinematic dreams, attempt (sometimes clumsily but always admirably) to tap into a zeitgeist, dazzle you with his technical skill, twist the plot and up the dramatic ante every time he steps behind that camera.

His sprawling space opera, Interstellar, is no exception.  It is at times wondrously ridiculous and miraculously beautiful in its ambitions

In the not so distant future, food is running out from over-population and environmental calamities that have produced a new Dust Bowl.  There people are forced into farming as society has transformed from one of innovation to one of scraping by that has been branded as “caretaking.”  It is here where the widowed Cooper (Matthew McConaughey) eeks out an existence with his son and daughter, Murphy (played by Mackenzie Foy as a child and Jessica Chastain as an adult), while he dreams of his lost opportunity to be an astronaut after a test flight crash and the disbanding of NASA years earlier.  The boy has already been tested by the school system and found to be a perfect candidate to be a farmer, while the smart-as-a-whip Murphy gets suspended for bringing a book to school that teaches the Lunar landing as a fact and triumph of the human spirit, when the new consensus teaches it was Cold War propaganda (and no one should ever dream of space travel again as growing food is the only noble pursuit).

But strange things start happening.  Automatic technology (drones and plows) begin acting up.  There are gravitational anomalies happening.  And Murphy thinks there is a ghost in the farmhouse trying to deliver her a message.  It all adds up to father and daughter stumbling upon a secret base where, lo and behold, Cooper’s former professor, Dr. Brand (Michael Caine), is leading an underground NASA team that has discovered a wormhole beyond Saturn and is plotting manned voyages to search for inhabitable planets on the other side.  The very survival of the human race is dependent on their mission, and they want Coop to pilot the next one which will be headed by Dr. Brand’s own daughter, the aptly named Amelia (Anne Hathaway). Continue reading →

Trailer Park Art in The Master

We’re all drowning in mediocrity, the new poster for Paul Thomas Anderson’s The Master seems to be telling us.  The announcement of “This Fall – 2012” appears as a wine vintage or wedding announcement.

But PTA doesn’t play those “glass half full – glass half empty” games with his audience.  His cup always runneth over…be it with oil as in There Will Be Blood or with…well…other fluids…as in Boogie Nights.  Sometimes he rains frogs on us like he did in Magnolia.

Whatever he does, he wants to overwhelm.  His movies are not to be watched but to be experienced.  Love them or hate them…they are always “something” – or better yet, when compared to other films…”something else.” 

Yes – some people make films for the masses…others are masters of their art and make films like The Master.  I don’t pretend to prejudge the finished product…but you can tell a lot from a well crafted trailer…and if nothing else, PTA’s latest promises to be “something to talk about.” 

On the heels of two cold, clinical character-study teasers, we get the first full-blow trailer for The Master below.  Much ballyhooed as a thinly veiled critique on Scientology, this trailer proves that while some highlights of L. Ron Hubbard’s life may have provided inspiration or jumping-off points, The Master is purely in PTA’s wheelhouse exploring the stress of makeshift/non-traditional families and the deep troubling waters of bonds between delusional father-figures and tortured sons.  Continue reading →

Prawn of a New Age

A Review of DISTRICT 9:

An alien mother-ship makes a pit stop over South Africa, where its living “cargo” is dumped and then regulated to a massive slum called District 9 in Neill Blomkamp’s audacious feature film debut.  When the government decides to liquidate District 9 and move the aliens (hatefully referred to as “prawns”) to a glorified concentration camp further outside the city limits after local riots and growing concerns from the human populace, all hell breaks loose after a mid-level and bumbling bureaucrat (Sharlto Copley) is accidentally exposed to “something” that leads to…well…I don’t want to give away too much.

For whatever reason, District 9’s success has come as a surprise to some.  Continue reading →

Novelist Rebecca Lerwill on Independent Publishing

The following is the 1st in my new Guest Blogger Series.

Introduction from David H. Schleicher:

Independent filmmakers who finance their own projects are often praised as innovative, creative, and edgy and seem to get instant street-cred when they buck the studio system.  Independent filmmaking has long been celebrated, and virtually no one would question the rite of a filmmaker taking the indie route.  Sadly, the moniker of independent novelist doesn’t carry the same goodwill and those who finance their own writing projects outside the system are often regarded as not credible, second-rate and find it nearly impossible to compete with the traditional publishing houses.  Yet one can still find success in self-publishing and Rebecca Lerwill, a purveyor of romantic suspense novels, is one such author who has brushed off the stigma of being an indie author with style and class.

Having shared my own experiences as an independent novelist on my blog in the past (in The Verdict on Self-Publishing and My Trials and Tribulations with Self-Publishing), I thought fellow writers and bloggers might be interested in someone else’s views on independent publishing – someone who writes stories vastly different from my own and who has taken some different approaches to publishing and promotion but nevertheless has words of wisdom, advice and tips for writers from any walk of life.  Therefore I asked Rebecca Lerwill to be my first ever guest blogger and invited her to share her experiences as an indie author. 

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Here’s what Rebecca Lerwill had to say:

Dave – thank you so much for inviting me to be a guest on your blog. As a subscriber of your blog page, I always look forward to your honest book and film reviews and goofy drinking games. The latter are a welcomed break from the dry and dreary business of book promotion which is mostly done during lonely hours online.You sent me a few questions regarding my books, my publisher, and what I do to promote. Before I get into those questions, please let me introduce myself to your readers.

I was born and raised in Germany and moved to the United States in 1996. As a horse trainer by trade, I lived in Michigan and California. After meeting my husband Troy, a professional rodeo clown and entertainer, I spent a few years ‘on the road’ as his traveling partner. Those long hours eating blacktop gave me the opportunity to read case loads of books, and after finishing my all-time favorite, Julie Garwood’s Killjoy, I was so intrigued by the story’s plot that I decided to become an author myself. That’s right; the most-asked question, “Did you always wanted to be a writer?” gets a shake of the head for an answer.

I’ve always been an avid reader but besides a few halfway decent essays in school I never thought about being a writer — until the summer of 2006. Fifteen months later my debut in romantic suspense, Relocating Mia, was honored with its first award; Finalist in the Indie Excellence Book Awards. The sequel to Relocating Mia, The Acronym, was published in April 2009 and has received very promising reviews. Continue reading →

Contest Winners Archive

In November of 2007 I was prompted to give away autographed copies of my acclaimed independent novel, The Thief Maker, to five lucky readers in my first ever book drawing.

The response to the contest was so great, that starting in January of 2008 I began to have a drawing to win a personally autographed copy of The Thief Maker at the end of every month.

Sadly all good things must come to an end, and after a run of 15 months straight, the drawings came to a close in March of 2009. In all, 21 lucky readers from across the globe won free signed copies of my novel.

Below is the archive of those lucky winners.

Thank you to all who entered over the many months and congratulations to the 21 who won.

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November 2007 winners:

Carmen, Jersey City, NJ

Angela, Montgomery, AL

Rake, Gilford, NH

Darshan, Altadena, CA

Lita, Auckland, New Zealand (The Thief Maker goes international!)

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2008 Winners:

January: George, Waltham, MA

February: Ana, Luquillo, Puerto Rico

and “The Pear Lady”, Pearland, TX

March: Erin, Savannah, GA

April: Chris, Wenatchee, WA

May: Sonja, Toronto, Canada

June: Shirley, Black Creek, GA

July: Jane, Wasola, MO

August: Liza, Taylors, SC

September: Melissa, Virginia Beach, VA

October: Eleanor, Greenville, PA

November: DeeAnn, Pottstown, PA

December: Jill, Lexington, KY

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2009 Winners:

January: Scott, Toronto, Canada

February: Jeane, Mesquite, TX

March: Christina, Virginia Beach, VA

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The Thief Maker To Be Honored by Writer’s Digest

The Thief Maker will be awarded Honorable Mention in the Genre Fiction Category in the Writer’s Digest 15th Annual International Self-Published Book Awards.

A complete list of winners will be forthcoming on the Writer’s Digest website and the books will be promoted in the March/April 2008 issue of Writer’s Digest.

The Thief Maker is on the shelves at Philadelphia and South Jersey area Barnes & Noble stores and available for purchase worldwide through Barnes & Noble and Amazon.com.

Purchase Now from Barnes and Noble

Purchase Now from Amazon.com

The Verdict on Self-Publishing and The Thief Maker

Earlier this month The Thief Maker was reviewed by Floyd M. Orr, an author of several non-fiction titles who reviews exclusively books published by iUniverse on his blog under the penname, Tabitha.  Orr’s reviews are of special note for authors who have used iUniverse’s self-publishing services as he thoughtfully critiques not only the content and quality of the writing, but also the quality of the physical book–i.e. the cover design, interior layout, and how well the book was edited and/or proofread.  In bold fashion, Orr passes judgment on both the author and the publisher.  Currently iUniverse is the largest and most well known provider of POD (print-on-demand) self-publishing services in the U.S. Continue reading →

Where Can you Find your Maker?

HOT NEWS!

Upon just arriving home from vacation (stay tuned for an upcoming travel log), I’ve learned that THE THIEF MAKER is now “in-stock” at some additional Barnes & Noble locations in the greater Philadelphia area.

In addition to being in stock and on the shelves at the Marlton and Moorestown, New Jersey locations, steady sales mean my novel will now also be in stock at the Deptford, New Jersey location and also in the Philadelphia and Valley Forge locations in Pennsylvania.  If you go to any of these locations to pick up a copy and they are out of stock, tell them to order more.  It means a local author is selling and they should jump on the bandwagon.

Thanks to all who are helping my grass-roots campaign to turn THE THIEF MAKER into a success!  If you are among those who live in the Philadelphia/South Jersey area and have not been able to purchase a copy because you prefer not to shop on-line, now you have no reason not to get a copy!

“An ambitious, intricately structured novel that resonates with emotion and suspense,” heralds Daniel Jolley, an Amazon.com Top 50 Reviewer.

“Schleicher has done a good job of creating a mystery that is mysterious, thought-provoking, entertaining, and sometimes shocking,” hails Joe Graham from ReaderViews.com.

Purchase Now from Barnes and Noble

Purchase Now from Amazon.com

Places in the Heart

The tumultuous events of The Thief Maker span four decades and speckle the landscape of the East Coast from New York to South Carolina.  The novel takes place in “my own backyard”–inspired by locations near where I have lived, visited and studied over the years.

THE REAL:

The House on 22nd and Green Streets in Philadelphia where Felice Morrison, and later Marie Gail and her son-Rex Thomas Gail-live, is an actual location in the Art Museum district of the city.  I was completely transfixed the first time my friend and I came across the building while walking down 22nd Street towards the museum and knew immediately that it had to be in the book.  Upon my next visit to the area, I was smart enough to have someone take a photo seen below:

Continue reading →