#ThenCameDarkness One Year Later

Then Came Darkness Front Cover

It’s hard to believe it’s been a whole year since I released my historical thriller, Then Came Darkness. I dove back into self-publishing not only because I thought this was a novel worth sharing with others, but also because I desired to test the waters again, a long twelve years after the release of my last novel, The Thief Maker. I had nothing to lose thanks to the democratization of self-publishing—literally anyone can do it now…for free…through Amazon KDP, which is both a blessing and curse.

Overall I’ve been pleased with the reception. One always hopes for more (more reviews, more sales), but I can’t complain when some readers and reviewers clearly “get it” and the audience organically grows little by little.

Here are some of my favorite reviewer quotes from the first year:

  • “The catharsis of emotional writing in this book was incredible…I laughed. I cried. I had to take breaks because some scenes tore me to pieces. It’s dark, gritty, and I love it.” – Lo Potter Writes
  • “A page-turner with a dark slant, morally gray characters who were flawed yet likable, realistic and multi-faceted with certain twists I didn’t see coming.” – Jenna Moquin, author 
  • “Tense and brooding…like (The) Grapes of Wrath, only creepier and with a lot more murder…a delightfully dark read.” – Margaret Adelle, booktuber
  • “Historical fiction at its finest. D. H. Schleicher is a master with words…I found myself holding my breath several times.” – Gina Rae Mitchell, book blogger
  • Gritty, Real, Fiction…Schleicher thrusts readers deep into the early part of the twentieth century, with real people living real lives and experiencing a thrilling, suspenseful tale….the rising conflict and relationships between characters reminded me of one of the classics I read in high school, but this time, I was reading it for pleasure!” – C. D. Tavenor, author and co-founder of Two Doctors Media

In the hopes this might help others considering self-publishing, here are some lessons I learned over the course of this year.

  1. ARC’s are Our Friends – When I release my short story collection next year, I want to send out Advanced Review Copies prior to the soft-launch. The first reviews are always hard to come by, and it took me awhile to find the right audience and support for Then Came Darkness. Doing the leg-work in advance and finding a select group of book bloggers and fellow writers already familiar with or open to my work to send ARC’s will hopefully get the buzz building quicker next time.
  2. The #WritingCommunity is Great, But is There an Echo in Here? In Here? – The #WritingCommunity on Twitter is what you make of it, and it can be wonderful. Through this ever-expanding community on Twitter, I found my “people”—the book bloggers and fellow writers who wanted to read my work and who were genuinely supportive. I also discovered some great indie writers whose work I immensely enjoyed and I would not have found otherwise. But be warned, it can be overwhelming at first, and yes, a large portion of the community is locked into a bizarre “let’s get the biggest number of followers and retweets we can” mentality that leads to a very loud echo chamber. Be selective and strategic and look for those genuine connections—the good people are out there. It was also hard for me as most writers were pushing genres I don’t write or typically read: romance, erotica, sci-fi, fantasy, YA. But I eventually found those doing literary fiction, historical fiction, thrillers, suspense, and noir. You can also find a bevy of professional service providers (book cover designers, editors, etc…) and indie literary magazines (I found a home for three short stories), but just be careful and do your research to make sure they are legit.
  3. I’d Never Join a Club that Would Have Me as a Member! – If you join the #WritingCommunity, you’ll likely find all kinds of #IndieAuthor groups and networks who (some for free, and some for a small membership fee) will make you an author page on their site and blast tweets of your work to thousands of followers. While most of these are well-intentioned and are truly trying to provide a book promotion service to indie authors, the majority of their followers seem to be other indie authors…not readers…and thus its becomes a social media screaming match where books are constantly on blast to a bottomless echo chamber. There is also no filtering of the good stuff vs. the bad stuff and very little audience segmentation. It’s a maddening free-for-all. For me, I found these quickly to be a waste of energy (and sometimes…money). 
  4. It’s a Racket, I Tellz Ya! – Contests are a numbers games you likely can’t win. With The Thief Maker I had some luck with contests, garnering honorable mentions in a few. I thought I could rinse and repeat with Then Came Darkness, and though I was able to score an Official Selection in the Suspense/Thriller category for the 2019 New Apple Summer E-book Awards, a lot has changed in twelve years and there are more contests and more independent and self-published writers entering them than ever before. Most have some kind of entry fee, and some pay handsome cash awards and/or provide free marketing. There are others out there in the community far more well-versed than I am about which ones are legit and which are scams. All I know is the odds of winning, even if you have a great book on your hands and the contest is legit, are slim. It’s a simple numbers game, and the odds are not in your favor. I’m likely not going to waste my time or money on contests the next go around. It would be better spent on very targeted marketing.
  5. Treat Your Neighbors Well – If you know what you are doing, some controllable spending on very targeted digital marketing (FB ads, Amazon ads, targeted e-mail lists) can work if you keep realistic goals (we’re talking small incremental sales, folks)…but the best way to build buzz and find readers is to pound the pavements. For me, this was the digital pavements of social media (through real engagement and not just “buy link” blasts, which are okay if solicited), and the physical pavements of my neighborhood which is blessed with a plethora of #LittleFreeLibraries. I’ve dropped many personalized signed copies into these neighborhood nooks of knowledge and entertainment, and many I have had to restock. The one at the end of my street has been restocked half a dozen times. Which means when my family and I stroll downtown or around the neighborhood, there could be a passerby who has read my book, enjoyed it, and I would never know it. And that’s the greatest feeling in the world for a writer.

Buy the paperback from Amazon.com for $11.99.

Download a copy to your Kindle for $4.99, or always free with Kindle Unlimited.

Ask your local indie bookstore to stock their shelves through Indiebound.

Keep up with all the latests news, read excerpts, and get a behind the scenes glimpse of what inspired me to write it at the official website:

ThenCameDarkness.Com

Written by D. H. Schleicher

The Future of the Science Fiction Genre and First of Their Kind

Science fiction is a genre I have a love-hate relationship with. It so often has been co-opted by fantasy and rarely focuses on the science half anymore. Even my once beloved Star Trek, which used to explore alien lands and space exploration through the veil of politics and philosophy, has devolved into action-based space opera nonsense. Sometimes when co-opted by horror (see Alien) it can be fun as hell, but more often than not schlock. And when it’s just one of the flavors of something more satirical and speculative, ala the works of Kurt Vonnegut or Margaret Atwood in novel-form and Black Mirror in streaming serialized form, it reaches my preferred heights. Then, of course, there’s the guilty pleasure of something like Verhoeven’s film adaptation of Starship Troopers (action! satire! fascism! horror! gore!)

But it’s been a long, long time since we had something like 2001: A Space Odyssey – Kubrick’s seminal film which turned science-fiction into a religious experience. Let’s not forget though, it was based on a dry, very serious-minded short story by legendary science-fiction writer Arthur C. Clarke. Which brings us to First of Their Kind…a novel I discovered while promoting my own during #IndieApril. I was nervous to approach it, as it was science fiction, and the last science fiction novel I read (Artemis by Andy Weir) was a huge disappointment. Thankfully, I took the gamble…

C. D. Tavenor’s debut novel, First of Their Kind, harkens back to the best work of Arthur C. Clarke. This is serious science fiction that focuses on well thought-out and researched science and its potential future applications. Continue reading

The Thief Maker Named Finalist in Eric Hoffer Awards

Nearly a year and a half after its publication, my novel The Thief Maker continues to accumulate accolades.

The Thief Maker was recently named a Finalist in the 2008 Eric Hoffer Award for Independent Books.

Though it will not be taking home one of the grand prizes, being named a Finalist places The Thief Maker in “the top 10% of entrants to be considered for prizes…Less than 50 books each year are dubbed with the title of Eric Hoffer Award Finalist.”

 

Click here for the complete list of finalists.

Grand prize winners in each category will be announced April 22, 2008.

Eric Hoffer was one of the most influential American philosophers and free thinkers of the 20th Century.  His books are still widely read and quoted today.  Acclaimed for his thoughts on mass movements and fanaticism, Hoffer was awarded the Presidential Medal of Freedom in 1983.  Hopewell Publications awards the best in independent publishing across a wide range of categories, singling out the most thought provoking titles in books and short prose, on a yearly basis in honor of Eric Hoffer.